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Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens

Original price was: ₦4,000,000.00.Current price is: ₦3,920,000.00.

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Overview

Sony Alpha 7 IV: Professional Photography Redefined

Overview

The Sony Alpha 7 IV redefines professional photography with its cutting-edge features and robust performance. Designed for adult photographers, this camera body offers a blend of advanced technology and user-friendly design. It’s an ideal choice for professionals seeking high-quality imaging and versatile functionality.

Key Features

  • Sensor and Resolution: Equipped with a full-frame 33MP CMOS sensor, the Alpha 7 IV captures stunning images with exceptional detail and clarity.
  • Autofocus Technology: Features a 759-point Fast Hybrid AF system with Real-time Eye AF, ensuring precise and quick focusing for both stills and videos.
  • Image Stabilization: Includes 5-Axis SteadyShot Image Stabilization, providing steady shots even in challenging conditions.

Display and Viewfinder

  • Display: The camera features a 3-inch tilting LCD screen with a maximum resolution of 3840 x 2160, offering clear and vibrant image previews.
  • Viewfinder: An electronic viewfinder with 0.78x magnification ensures accurate framing and composition.

Lens and Zoom

  • Lens Compatibility: Compatible with Sony E-mount lenses, offering flexibility and a wide range of creative options.
  • Zoom Capabilities: Supports 8x optical and digital zoom, allowing for versatile shooting scenarios.

Camera Modes and Settings

  • Shooting Modes: Offers various shooting modes, including Auto, Programmed, Aperture Priority, Shutter Priority, Manual, and Movie mode.
  • Exposure Control: Manual exposure control allows for creative flexibility in different lighting conditions.
  • White Balance: Multiple white balance settings, including Auto, Incandescent, Daylight, and Custom, ensure accurate color reproduction.

Connectivity and Ports

  • Connectivity: Supports USB and HDMI for data transfer and external display. Wireless technology includes Bluetooth and Wi-Fi for seamless connectivity.
  • Ports: Features USB 2.0 and 3.0 ports, along with HDMI video output for versatile connectivity options.

Memory and Storage

  • Memory Slots: Dual memory card slots supporting CFexpress Type A and SD (UHS-II) cards, providing ample storage for high-resolution images and videos.

Video and Audio

  • Video Resolution: Capable of recording in 4320p, offering ultra-high-definition video capture.
  • Audio Output: Supports headphone connectivity for audio monitoring during video recording.

Battery and Power

  • Battery Life: Equipped with a lithium-ion battery offering up to 110 hours of operation, ensuring long-lasting performance.
  • Battery Weight: Lightweight battery design at just 3 ounces, contributing to the camera’s portability.

Additional Features

  • Special Features: Includes the BIONZ XR Processor for fast and efficient image processing, enhancing overall performance.
  • Color and Weight: Available in a sleek black color, the camera body weighs 635 grams, balancing durability and portability.

What’s in the Box

  • Included Items: The package contains the camera body only, with batteries included but no remote.

Why Choose the Sony Alpha 7 IV

In conclusion, the Sony Alpha 7 IV offers a professional photography experience with its advanced features, high-resolution imaging, and versatile functionality. Its combination of innovative technology, robust performance, and user-friendly design makes it an excellent choice for professionals seeking a high-quality camera for both photography and videography.

From the manufacturer

Hero image showing features of camera
Picture of Exmor R Sensor

33MP back-illuminated CMOS full-frame sensor

Copper wiring contributes to higher transmission speeds and faster AD (analogue to digital) conversion. Fast sensor readout enables 10-bit 4:2:2 4K recording up to 60p. The sensor also provides improved color reproducibility, low-noise performance, 15+stop dynamic range and increased AF speed.

Picture of Bionz XR Engine

BIONZ XR image processor up to 8x processing speed

The BIONZ XR engine, also used in the Sony Alpha 1 and Alpha 7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF, image recognition, and image quality adjustment to minimize processing latency for greatly increased processing power.

Image of Model Showcasing 10-bit 4:2:2

4K 60p recording and 4:2:2 10-bit recording

Full pixel readout without binning allows 4K 60p recording in Super 35 mode, providing high-resolution, smooth footage that can be edited to 2x and 2.5x slow-motion when rendered to 30p or 24p in post-production, and 4K 24p or 30p full pixel readout without binning in full-frame with 7K oversampling.

Sony Alpha 7 IV

Beautiful color expression, with S-Cinetone

The Alpha 7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta professional cinema camera line. It delivers natural mid-tones for healthy-looking skin color, plus soft colors and gorgeous highlights.

Sony Alpha 7 IV
Sony Alpha 7 IV

Real-time Eye-AF for humans, animals, and birds

The high speed of the latest image BIONZ XR processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame.

Image of Auto Focus Points

Fast Hybrid AF with improved speed and tracking

759 phase-detection AF points and 425 contrast-detection AF points with a wide coverage of roughly 94% of the image area for both stills and movie. This vast collection of data is analyzed in real time by the latest powerful BIONX XR processing engine to achieve the AF system’s impressive results.

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