Apple’s product launch rhythm has officially changed. Forget the old “once-a-year” September drop — 2025 is shaping up to be a year-round Apple event. The company’s new strategy means more frequent releases, shorter delays, and constant excitement for fans like us.
Honestly, I can imagine how exhausted tech journalists must be—drafting last-minute updates at 2 a.m.—but as a longtime Apple enthusiast, I’m loving every second of it. Especially since Apple is entering an entirely new product category this year.
If you’re as obsessed with Cupertino’s latest as I am, buckle up — here’s everything we know (and suspect) about the 17 new Apple products coming in 2025.
First Half of 2025
1. M4 MacBook Air (Out Now)

Apple kicked off March with the M4 MacBook Air, powered by the same chip that debuted in last year’s iPad Pro. Available in 13-inch and 15-inch sizes starting at $999 and $1,199, the new Air costs $100 less than the M3 models.
While the design remains the same—MagSafe charging, two USB-C ports, headphone jack, and a notched 60Hz display—the M4 brings a small performance bump and slightly larger 53.8Wh battery.
It’s not revolutionary, but with that price cut, the Air remains one of the best laptops for everyday users in 2025.
2. 11th-Gen iPad (Out Now)

Apple refreshed its entry-level iPad (11th-Gen iPad) in early March, now boasting an 11-inch display and the A16 Bionic chip. The company claims it’s 30% faster than the previous A14 model — and up to six times quicker than some Android competitors.
It’s compatible with the Apple Pencil and Magic Keyboard, making it an excellent budget-friendly hybrid tablet starting around $329 (with a 6% discount currently running).
3. 7th-Gen iPad Air (Out Now)

Just 10 months after the M2 model, Apple quietly dropped the M3 iPad Air. The new chip doubles performance over the older M1, while the design, display, and pricing (from $549) stay familiar.
Available in 11-inch and 13-inch versions, the Air remains a sweet spot between power and portability — especially for students and digital artists.
4. iPad Air Magic Keyboard (Out Now)
Apple finally added function keys to the Magic Keyboard for iPad Air, making it far more practical for productivity. At $269, it’s compatible with older models too, turning your tablet into a sleek MacBook-style setup.

5. Mac Studio with M4 Max and M3 Ultra (Out Now)

After nearly two years, Apple updated the Mac Studio, offering an M4 Max option and a more powerful M3 Ultra tier. The M4 Max starts at $1,999, while the M3 Ultra pushes into $3,999 territory.
It’s an unusual lineup mix — new-gen chip below last-gen’s ultra tier — but each serves a niche. Developers and 3D artists will love the Ultra, while gamers and creatives benefit from the M4 Max’s single-core speed.
Second Half of 2025
6. iPadOS 26 (Out Now)

Apple’s latest iPad operating system debuts a fresh design called Liquid Glass, adding translucent, light-bending elements across apps, widgets, and Control Center. It’s the first major visual overhaul since iOS 7 — and it feels sleek, fluid, and futuristic.
7. Simplified Wi-Fi Access

Ever struggled with hotel or airport Wi-Fi splash pages? Apple’s fixing that. With iOS and macOS updates in 2025, Apple devices will automatically sync captive portal logins — fill in your info once, and your iPhone, iPad, and Mac all remember it. A simple but game-changing feature for travelers.
8. Apple Smart Home Display (Delayed)

Apple’s long-rumored smart home hub is coming — just not yet. The device reportedly features a 6-inch square display, built-in camera, and AI-assisted controls for HomeKit devices and FaceTime calls.
Originally set for early 2025, the launch has been pushed to early 2026, as Apple integrates it with the upcoming Pebble platform and next-gen Siri.
9. iOS 26 (Out Now)

Just like iPadOS, iOS 26 brings the stunning Liquid Glass UI to iPhones. Menus now shimmer with semi-transparent layers, adding a bouncy, tactile feel to Apple’s interface. It’s playful yet premium — exactly what we expect from Apple.
10. macOS Tahoe

Named after California’s scenic Lake Tahoe, this macOS update introduces Liquid Glass design, enhanced customization tools, and a revamped Terminal app with Powerline fonts and 24-bit color. There’s also a new Phone app for tighter iPhone integration.
11. iPhone 17 Lineup (Out Now)

Apple’s 2025 iPhones are all about the camera. The iPhone 17 Pro and Pro Max now feature three 48MP lenses and up to 8x optical zoom, while all models include Center Stage for the selfie camera.
The new iPhone Air steals attention as Apple’s lightest and thinnest phone ever — just 0.36 pounds and 0.22 inches thick — though it keeps a single rear lens for simplicity.
12. Apple Watch Series 11 (Out Now)

The latest Apple Watch Series 11 expands health tracking, adding FDA-approved hypertension alerts after 30 days of monitoring. Combined with ECG, Vitals, and Sleep tracking, it’s Apple’s smartest watch yet for long-term wellness.
13. M5 Apple Vision Pro

Despite a slow start in the XR space (Apple trails Meta by a wide margin), the company isn’t backing down. The M5 Apple Vision Pro brings faster processing and better battery efficiency, though the field of view remains unchanged.
Mass production begins in Q3 2025, with around 200,000 units expected by year-end. This feels like Apple maintaining its stake in XR while preparing for a bigger Vision Pro 2 push.
14. M5 iPad Pro

Expected around October 2025, the M5 iPad Pro will be one of the first devices powered by Apple’s next-gen M5 chip. Benchmarks show a 12% multicore boost over the M4, plus Apple is reportedly bringing back a portrait selfie camera option.
15. M5 MacBook Pro

The 14-inch M5 MacBook Pro could drop alongside the M5 iPad Pro this fall. Gurman reports that supply for M4 Pro models is shrinking — a telltale sign of an upgrade. Expect early M5 chips first, with Pro and Max variants arriving in 2026.
16. AirTag 2

Finally! Apple’s second-generation AirTag is expected in October 2025, featuring a stronger wireless range and faster location precision. If you’ve ever lost your keys or luggage, this tiny update will be a big deal.
17. Next-Gen Apple TV

Wrapping up the year, Apple’s next Apple TV could arrive in late 2025, packing the A17 Pro chip and potentially supporting Apple Intelligence on tvOS. Low stock levels of current models strongly hint that a refresh is near.
Final Thoughts: A New Era of Apple
The most exciting part of Apple’s 2025 strategy isn’t just the products — it’s the pace. With multiple launches every quarter, Apple is breaking free from tradition and reshaping how tech fans experience innovation.
From the iPhone 17 Pro’s powerful zoom to the upcoming M5 devices and smart home expansion, 2025 feels like the start of Apple’s next big wave.
Will competitors catch up? Will our wallets survive? Probably not — but that’s part of the fun.
Stay tuned — this Apple rollercoaster’s just getting started.





